SITUATION
Small businesses often stay small due to their lack of marketing. They could have an amazing product and be unknown to the world. My team & I came across Ravelin Bakery, a small bakery in Denton, TX that served delicious baked goods but was not well known. We designed a solution that would not only help Ravelin market themselves, but other small businesses as well.
TASK
- Research what strategies Ravelin has employed to market themselves
- Analyze where small businesses need help
ACTION
- Visit Ravelin and conduct observational research
- Interview small businesses owners to validate assumptions
- Conduct literary review on small restaurants failures
- Design prototype & test
RESULT
Ravelin was created as a set of tools that small businesses can utilize to market themselves. LilGuys was the application I created with my team. LilGuys allows small businesses to build community which is key to building a reputation as a small business. The application allows for businesses to rely on each other and build each other upwards.
